Welcome to Boyd St. Magazine, where as soon as you walk in the door, your eyes will pan to stacks of papers and boxes, and you will probably be offered your choice of Red Bull. This is where John Montgomery, the 28-year-old publisher and editor-in-chief of Boyd St. makes sure everything, including your four-beers-in picture from Campus Corner, is complete and ready to print.
Montgomery first entered into print journalism as an assistant editor of the Purcell Register, the oldest newspaper in Oklahoma, that his family has published for the last 21 years. In 2006, Montgomery bought Boyd St. after the two Norman men who created the magazine three years prior, wanted out and the publication had already cycled through another publisher. Montgomery took on the magazine, but had to make a few changes, while maintaining its distinct appeal.
“The main step that we took right when we got it was to try to, on the backend, up the professionalism a little bit,” said Montgomery. “There were some loose ends in accounting and things such as that… We just kind of needed to strengthen that. We generally try to keep the content straightforward and about the same as it has been, it has its identity and we don’t want to stray too far from that.”
So who are the popular features such as On the Scene, Norman Nightlife, and College Cribs created for? Montgomery undoubtedly replied that their target audience was the University of Oklahoma campus and the sales pitch was for an 18 to 24 year old demographic. Surprisingly, the staff consists of only about 15 members, depending on the time of year, that are mostly freelance writers; only three are full-time employees.
The magazine has a knack for creating articles and blurbs that are straightforward with effortless sarcastic flair. The witty jargon is prevalent throughout the magazine, as well as their social networking Web sites. You can experience their unique style simply by reading their “About me” section on Myspace: “I am a magazine that conveys important collegiate lifestyle information. Every two weeks you can expect hard-hitting journalism with a conservative slant. Just kidding, we do none of those things. Mostly because we are pieces of paper and some staples.”
The laid-back and sarcastic team at Boyd St. Magazine is fueled by Red Bull, but motivated by students. Montgomery believes that even though some sectors of print journalism have suffered, niche magazines are doing better than ever. Journalism students should not be frightened by the status of print journalism; Montgomery thinks that if your publication is intended for a certain audience and they are interested in what you are saying, then you will have a winning combination.
To keep up with the witty contributors of Boyd St., check out their blog at boydstreet.blogspot.com or http://www.myspace.com/boydstreetmagazine or www.facebook.com/BoydStreetMagazine.